Tender coconut juice, instantly chilled Moments after a customer approaches this cart, the vendor pours tender coconut juice into a funnel-like part. Chilled juice comes out of a stainless steel tap below, filling a 250 ml glass, for Rs.10. Shree Padre reports about Fruit Hut Beverages, a Hyderabad-based firm that has launched the Coco Fresco brand. 4 June 2007 - The scorching summer is here, and everybody likes to have a chilled drink. Instead of the artificial soft drinks, what if cool and fresh tender coconut water is available by the roadside?
For the first time in India, an enterprise of selling instantly chilled tender coconut water has started in Hyderabad. Fruit Hut Beverages is selling tender coconut water under the brand name Coco Fresco through 20 mobile carts operating at different centres of the city.
A close up of the 'work area'.
For the first time in India, an enterprise of selling instantly chilled tender coconut water has started in Hyderabad. Fruit Hut Beverages is selling tender coconut water under the brand name Coco Fresco through 20 mobile carts operating at different centres of the city.
A close up of the 'work area'.
Moments after the customer approaches the cart, the vendor pours tender coconut juice into a funnel-like part of the cart. It comes out through a steel tap located below. Irrespective of the quantity of juice a nut has, customer gets 250 ml in a glass, in chilled form. A hundred nuts can be kept in the 'belly' of the cart.
This is the brainchild of two young MBA graduates, Swaroop Chandan and Goutham Kumar. "At home, we prefer soft drinks kept in the fridge. But unfortunately, we haven't developed a method to serve such a noble drink like fresh and cool tender coconut water. We were on the look-out for such a possibility since a year. While searching in net, we got a few ideas," recalls Chandan. Those ideas were later developed into this reality.
A key aspect of the system is that electricity is not required to cool the juice. The fresh juice runs from the funnel through a twisted coil below. The end of this coil is fitted to the tap. Food grade stainless steel is used in all these parts. Ice is kept outside the steel coil. As such, ice is not mixed with the juice. It takes only few seconds for the juice to reach the tap from the funnel by way of gravity. In this process, it gets instantly cooled. One filling of ice is suffice to cool about 200 glasses.
This is the brainchild of two young MBA graduates, Swaroop Chandan and Goutham Kumar. "At home, we prefer soft drinks kept in the fridge. But unfortunately, we haven't developed a method to serve such a noble drink like fresh and cool tender coconut water. We were on the look-out for such a possibility since a year. While searching in net, we got a few ideas," recalls Chandan. Those ideas were later developed into this reality.
A key aspect of the system is that electricity is not required to cool the juice. The fresh juice runs from the funnel through a twisted coil below. The end of this coil is fitted to the tap. Food grade stainless steel is used in all these parts. Ice is kept outside the steel coil. As such, ice is not mixed with the juice. It takes only few seconds for the juice to reach the tap from the funnel by way of gravity. In this process, it gets instantly cooled. One filling of ice is suffice to cool about 200 glasses.
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